Pilot visual direction for the Multiverse Tour, developed to establish tone and structure for West 44th tour campaigns.
The project focused on defining a bold, scalable poster system that could adapt across tour formats and platforms.
Chris D’eLia
CLIENT
SERVICE
Tour campaign design · Visual direction · Poster systems
DIRECTION
Rather than interpreting the title literally, I focused on creating a cinematic visual language that suggested scale, atmosphere, and multiple realities through restrained typography, layered imagery, and abstract textures.
DESIGN PRINCIPLEs
01
COLOR RESTRAINT
Muted blues and reds created tension
while avoiding a comic book palette.
02
ChALLENGE
The project began with a fan interpretation of the tour title. My goal was to evolve that initial spark into a cohesive campaign identity that felt cinematic, original, and flexible enough to work across multiple formats.
Hierarchy
Condensed typography establishED
hierarchy, allowing artwork to breathe.
03
Layered Imagery
Portraits and environment reinforce
multiverse through layered repetition.