Pilot visual direction for the Multiverse Tour, developed to establish tone and structure for West 44th tour campaigns. The project focused on defining a bold, scalable poster system that could adapt across tour formats and platforms.

Chris D’eLia

CLIENT

SERVICE

Tour campaign design · Visual direction · Poster systems

VISUAL DIRECTION

While the tour name emerged from fan generated ideas, the visual direction intentionally avoided literal or novelty interpretations. Instead, the concept was grounded in a darker, more cinematic tone—using restrained typography and abstract multiplicity to convey scale and depth without tipping into illustration or spectacle.