CLIENT
POULTRYGRAM
Ghost kitchen concept developed by the Improv during the COVID-19 lockdown, centered on a Nashville hot chicken sandwich menu built for delivery.
SERVICE
Brand identity · Logo · Advertising · Visual System
DIRECTION
A BOLD, DELIVERY-FIRST IDENTITY BUILT AROUND A SIMPLE CHICKEN MARK, CONDENSED TYPOGRAPHY, VIBRANT COLOR, AND FOOD-LED IMAGERY DESIGNED FOR IMMEDIATE RECOGNITION ACROSS DIGITAL AND PHYSICAL TOUCHPOINTS.
CAMPAIGN SYSTEM
EXTENDING THE IDENTITY THROUGH
HIGH CONTRAST COLOR, OVERSIZED TYPOGRAPHY, AND PRODUCT FOCUSED PHOTOGRAPHY CREATED A FLEXIBLE SYSTEM ACROSS DELIVERY PROMOTION, DIGITAL ADVERTISING, AND
OUT-OF-HOME MEDIA.
