Campaign development for Maddy Smith, evolving from refined client led concepts into original creative directions
and a recognizable visual identity across tour marketing.
MADDY SMITH
CLIENT
SERVICE
Campaign identity · Creative direction · Tour Marketing
Creative Development
I developed original campaign concepts that established a recognizable visual identity across Maddy Smith's tour marketing.
DESIGN PRINCIPLEs
CREATIVE RANGE
01
Distinct visual directions for a single
comedic voice.
02
ChALLENGE
As Maddy Smith's brand evolved, I developed distinct campaign directions that balanced fresh creative ideas with a recognizable visual identity.
PERSONALITY
Design reinforced character before style.
