MADDY SMITH
CLIENT
Campaign identity and visual direction for comedian Maddy Smith, developed to evolve early talent concepts into a distinct visual brand across national tour marketing.
SERVICE
Brand identity · Tour key art · Social toolkits
STRATEGy
As Maddy Smith's national touring profile grew, her campaigns required a flexible visual framework capable of supporting distinct creative directions while maintaining recognition across tour dates, ticket announcements, and venue assets.
Creative Development
Developing distinct campaign directions around Maddy's personality and stage presence, allowing individual tour announcements to evolve while maintaining a recognizable visual identity.
CAMPAIGN APPLICATIONs
Extending the visual language into special tapings and event-specific key art while maintaining continuity with Maddy's broader campaign identity.
DESIGN PRINCIPLEs
Distinct aesthetic tailored to specific
legs without fragmenting brand equity.
01
VISUAL RANGE
Prioritizing personality and stage presence
over generic comedy design tropes.
02
CHARACTER FIRST
Establishing visual language that elevates
stage presence into a recognizable brand.