In collaborating with booth fabricators, I took the initiative to revamp AIDA's booth for the IBC. The goal was to give it a fresh, modern look while staying true to AIDA's essence by introducing captivating murals and illustrations that beautifully represented what AIDA stands for. These became conversation starters that helped attendees connect with AIDA's story and values. And in turn resulting in a booth that turned heads and sparked meaningful discussions that would help AIDA Imaging make a mark in the industry.