Concept development exploring multiple visual directions for Chris D'Elia's 2026 tour before the final campaign
identity was established.
Chris D’eLia
CLIENT
SERVICE
Concept development · Visual direction
LIFE RIPS
I explored multiple visual approaches for Life Rips, treating each concept as a distinct campaign identity.
I exploring different relationships between typography, photography, and graphic language.
DESIGN PRINCIPLEs
CREATIVE AGILITY
01
Each concept responded to an evolving
creative brief.
02
ChALLENGE
The project EXPLORED MULTIPLE campaign identities as the creative direction evolved. As tour titles and themes shifted throughout development, I created distinct visual systems that could adapt to each direction while maintaining a cohesive identity for Chris D'Elia.
EYE FOR AN EYE
The shift to Eye for an Eye called for a darker, more restrained visual language. I explored classical portraiture, atmospheric world building, and hand finished details to create a campaign centered on consequence and identity.
Visual Direction
Distinct visual languages explored different
campaign possibilities.
03
ITERATIVE PROCESS
Each direction informed the next
through continuous refinement.