Chris D’eLia
CLIENT
Concept development exploring multiple visual directions for Chris D'Elia's 2026 tour before the final campaign
identity was established.
SERVICE
Campaign concepting · Visual direction · Key art
STRATEGY
Navigating an evolving tour vision through rapid conceptual iteration. As campaign titles and themes shifted— from Life RIPS to Eye for an Eye—the strategy focused on pitching distinct, high impact visual identities that brought each potential tour direction to life instantly.
Distinct campaign explorations for Life Rips, treating
each concept as an independent visual identity through varied photographic, typographic, and spatial treatments.
LIFE RIPS
EYE FOR AN EYE
Campaign development for Eye for an Eye , shifted toward a darker, cinematic aesthetic inspired by classic revenge cinema. To efficiently explore a high concept visual without extensive spec illustration, the process combined AI-assisted base generation with precision hand compositing: matching facial likeness, integrating personal tattoos, and layering contextual details into a cohesive hero poster.
DESIGN PRINCIPLEs
Each concept responded to an evolving
brief without sacrificing visual clarity.
01
CREATIVE AGILITY
Each direction established its own language
rather than iterating on a single solution.
02
DISTINCT TERRITORIES
Tested different approach to tone,
typography, imagery, and composition.